01
Cover & account snapshot
Helixa Biotherapeutics — revenue, headcount, Illinois footprint, the strategic window around the incoming CEO, and competitor intelligence already inside the account.
EXAMPLE PURSUIT PLAYBOOK DELIVERABLE
A real playbook, start to finish — before you spend a dollar.
Each Pursuit Playbook comes with a 30-40 page Word document, a one-page executive brief, and a 10-slide PowerPoint summary of the playbook. Below is an example of the 10-page executive deck for a single whitespace account. Helixa Biotherapeutics is illustrative; the structure, depth, and evidence standard are exactly what you receive.
Read it here
The full sample deck, page by page.
Every page below is a page of the actual deliverable. Open any page full size, or read the whole document in the viewer at the bottom of the page.
02
How the 18-section system builds to action
The four-phase flow: thesis and map, targets and search, outreach and voice, then position and execute — ending in a priority contact and a KPI anchor map.
03
Account thesis — why now, why this account
Five publicly sourced signals: the margin commitment, digital reporting to the CEO, CEO succession with plasma lineage, an open site-head role, and net-zero capacity growth.
04
Executive map & named prospects
The apex decision makers and the manufacturing, engineering and quality contacts beneath them — with functions, sources and verification status on every name.
05
Facility map — territory anchor and global context
Northbrook as the Illinois anchor, secondary Schaumburg and Naperville sites, plus the global reference plants that set internal precedent.
06
Plant-level use case discovery
Six site-specific use cases tailored to plasma fill-finish operations, each tagged to an anchor KPI the customer reports publicly.
07
Introduction strategy & sample email
Four parallel warm paths in, the bridge contact types behind them, and a sample sub-100-word peer-tone email that references an anchor KPI.
08
Priority contact analysis — Day-1 focus
The single recommended contact, scored 19/20 across decision authority, accessibility, public alignment and internal influence, with a five-step engagement path.
09
KPI anchor map
The customer's own public commitments — margin, growth, net-zero and zero-waste — mapped to plant-level KPIs and the connectivity levers that move them.
10
The next 90 days
Verification and warm introductions, first conversations, then pilot scoping — laid out in 30-day increments.
Full document
Read the PDF in place.
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